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Lead Marketing Manager

@ Paris


We are one of the most successful and innovative startups in Europe, that helps air passengers around the world secure compensation for disrupted travels (flight, train, ferry, luggage etc.)

Weclaim builds legal technologies to advance access to justice. Our proprietary technology has enabled us to already successfully process thousands of claims. We're building the future of law, using the latest technologies, from complaint generation to seizure of court and provide insights and data analytics solutions to value claims.

This year, we will be offering our services all across Europe and are doubling in size and our challenge is to offer these cutting edge technologies through the most simple, efficient and well designed product.

As a result of our rapid growth, we are currently looking for the Head of Performance Marketing.  

As the SEM Manager, you will be in charge of managing and optimizing paid campaigns across different channels and focus on Display and Facebook. You will also be responsible for helping research and vet new marketing channels/partners.

 

Responsibilities

  • Manage international and multilingual paid campaigns across different channels, especially focused on Facebook and Google

  • 3+ years of experience with SEA

  • Continually work to optimize current campaigns to a lower cost per acquisition while scaling overall number of customers

  • Develop short and long-term account strategies and execute tactics to increase customers and exposure

  • Perform ad copy, creativity and landing page tests. Analyze, report and make recommendations

  • Closely analyze and optimize performance on an hourly, weekly, monthly and quarterly basis

  • Test new ad targets – keywords, behavior, interests to find new opportunities

  • Discover new vendors/channels to test and roll out. Manage relationships with these vendors and ensure they are on track to hit their goals.  

 

Who you are

  • You are an Expert on Facebook Campaigns as well as Google Display & Search campaigns

  • You have 2-3 years of experience working  as SEM/ SEA Manager on international and multilingual paid acquisition campaigns

  • 2 – 5 years of experience in planning and developing budgets, CAC goals, and acquisition targets

  • You are experienced in managing multiple marketing channels and vendors as well as in bid management tools and ads platforms (e.g. Smartly.io)

  • You are an expert on ad creativity, copy and audience/target and landing page testing. You are well versed in proposing, executing, and measuring tests as well as applying findings to current and new campaigns

  • You have experience in performance metrics and direct response campaigns, optimizing towards CPA / CAC / ROI  goals

  • You are a quick thinker and who can implement changes in a timely manner. You know how to prioritize tasks and meet deadlines

  • You have an excellent written and verbal skills in English. Additional languages will be beneficial.


What we offer

This position is a unique opportunity to have a great position at a successful, growing, dynamic and international company.

Next to this we also offer:

  • An excellent remuneration reflecting this position;

  • Enthusiastic and driven colleagues;

  • Successful, quickly growing and expanding organization;

  • An atmosphere that is collaborative and challenging;

  • An international and informal working environment.

 

This is a full time job in our office in Paris or in Dublin.

Remote applicants: If you're interested in remote work do not hesitate to contact us.

Is this role not an exact fit? We're always looking for new people to transform the law! Contact us.

The future of law relies on the brightest minds and the biggest hearts.

Join Weclaim and be part of the team building tomorrow's law.